Building From the Ground Up:
Pre-Seed Phase StartUp Fixit
Working with a pre-seed phase SaaS startup is an exhilarating challenge. It's an opportunity to shape a product's user experience from its earliest stages, ensuring a user-centric approach is ingrained in Fixit’s DNA. This case study explores my collaboration with FixIt, a SaaS service trying to revolutionize the handycraft industry in Germany by offering household repairs by remote handycraft assistance.
My role was to lay the foundation for a seamless and intuitive user experience. It started with the analysis of the already taken user interviews, that were leading to Fixit’s first User Persona. Mapping out the users journey were crafting the initial skeletal structure of the platform on which the wireframes and prototype were created on.
This case study will delve into the process, highlighting the impact of the user-centered approach, serving as testament to the powerful synergy of effective UX design and innovative startup leadership.
In Cooperation with
Fixit
Repair Saas
Pre-Seed Phase StartUp
We created
User Persona
User Journey
Wireframes
Prototype
In
4 Weeks Sprint
With the outcome
Key User Insights
First Prototype
Berliner Female
Founders Prize
First User Flow
The user flow illustrates Jesse's journey as she seeks assistance for a complex repair issue, beginning with her initial interaction with the Fixit app. The flow diagram utilizes square icons to represent screens, and circles to indicate actions and questions. The design aims to address Jesse's needs, circumvent potential pain points, and leverage collaboration opportunities with external companies as a means to generate additional revenue.
Defining Persona
Our collaboration started right after Fixit conducted a series of user interviews. So when I took place, I analysed the interviews with affinity maps to create the first user persona with its motivations, needs, expectations, pain points and barriers.
With Jesse, Fixit has a User Persona that they can always refer to when it comes to product decisions about their service. It builds the base of a user centered product.
User Persona Jesse
Dive into the users Mind
First Prototype
As the barriers for an app are higher on both sides, users and companies, the information architecture takes place in responsive mobile screens. This decision is also based on the presumption that most users will use the phone as their research device.
This mid-fidelity prototype was created in one week, trying to provide Fixit with a visualization for the design and functionality of the mobile website.
Product Roadmap with an Outlook
In the collaboration of this project we focused on forming the products basis. We created valuable research assets with our user persona Jesse and an detailed user journey, which were integral to the development of the prototype that serves as the blueprint for the company's future growth. Throughout the project, we explored potential collaboration opportunities that could further enhance the product's market presence and utility, and were already integrated in two situations of the user journey. The product roadmap we laid out provides a clear vision for the company's strategic direction. Notably, the dedication and innovation were recognized with the Berliner Sparkasse Female Founders Prize, underscoring the team's commitment to excellence and the promising future of the product.
Final Quote
Zarangez Muminova, Co-Founder at Fixit
“It was great to see Sören’s commitment to understanding our target audience on a deeper level. He created detailed personas to truly understand the emotions and motivations of our customers. This translated into a design that not only met functional requirements but also resonated emotionally with our users”.
Building From the Ground Up: Pre-Seed Phase StartUp Fixit
Working with a pre-seed phase SaaS startup is an exhilarating challenge. It's an opportunity to shape a product's user experience from its earliest stages, ensuring a user-centric approach is ingrained in Fixit’s DNA. This case study explores my collaboration with Fixit, a SaaS service trying to revolutionize the handycraft industry in Germany by offering household repairs by remote handycraft assistance.
My role was to lay the foundation for a seamless and intuitive user experience. It started with the analysis of the already taken user interviews, that were leading to Fixit’s first User Persona. Mapping out the users journey were crafting the initial skeletal structure of the platform on which the wireframes and prototype were created on.
This case study will delve into the process, highlighting the impact of the user-centered approach, serving as testament to the powerful synergy of effective UX design and innovative startup leadership.
In Cooperation with
Fixit
Repair Saas
Pre-Seed Phase StartUp
We created
User Persona
User Journey
Wireframes
Prototype
In
4 Weeks Sprint
With the outcome
Key User Insights
First Prototype
Berliner Female
Founders Prize
Dive into the users Mind
Defining Persona
Our collaboration started right after Fixit conducted a series of user interviews. So when I took place, I analysed the interviews with affinity maps to create the first user persona with its motivations, needs, expectations, pain points and barriers.
With Jesse, Fixit has a User Persona that they can always refer to when it comes to product decisions about their service. It builds the base of a user centered product.
First User Flow
The user flow illustrates Jesse's journey as she seeks assistance for a complex repair issue, beginning with her initial interaction with the Fixit app. The flow diagram utilizes square icons to represent screens, and circles to indicate actions and questions. The design aims to address Jesse's needs, circumvent potential pain points, and leverage collaboration opportunities with external companies as a means to generate additional revenue.
User Persona Jesse
Entry Screen
New User?
Onboarding
Yes
Yes
No
No
.......
AI Chat
Video Call
Automatic Payment
Problem solved?
Support
Feedback
A reduced version of the designed user flow
First Prototype
As the barriers for an app are higher on both sides, users and companies, the information architecture takes place in responsive mobile screens. This decision is also based on the presumption that most users will use the phone as their research device.
This mid-fidelity prototype was created in one week, trying to provide Fixit with a visualization for the design and functionality of the mobile website.
Product Roadmap with an Outlook
In the collaboration of this project we focused on forming the products basis. We created valuable research assets with our user persona Jesse and an detailed user journey, which were integral to the development of the prototype that serves as the blueprint for the company's future growth. Throughout the project, we explored potential collaboration opportunities that could further enhance the product's market presence and utility, and were already integrated in two situations of the user journey. The product roadmap we laid out provides a clear vision for the company's strategic direction. Notably, the dedication and innovation were recognized with the Berliner Sparkasse Female Founders Prize, underscoring the team's commitment to excellence and the promising future of the product.
Final Quote
Zarangez Muminova, Co-Founder at Fixit
“It was great to see Sören’s commitment to understanding our target audience on a deeper level. He created detailed personas to truly understand the emotions and motivations of our customers. This translated into a design that not only met functional requirements but also resonated emotionally with our users”.
Building From the Ground Up: Pre-Seed Phase StartUp Fixit
Working with a pre-seed phase SaaS startup is an exhilarating challenge. It's an opportunity to shape a product's user experience from its earliest stages, ensuring a user-centric approach is ingrained in FixIt’s DNA. This case study explores my collaboration with Fixit, a SaaS service trying to revolutionize the handycraft industry in Germany by offering household repairs by remote handycraft assistance. My role was to lay the foundation for a seamless and intuitive user experience. It started with the analysis of the already taken user interviews, that were leading to Fixit’s first User Persona. Mapping out the users journey were crafting the initial skeletal structure of the platform on which the wireframes and prototype were created on. This case study will delve into the process, highlighting the impact of the user-centered approach, serving as testament to the powerful synergy of effective UX design and innovative startup leadership.
In Cooperation with
Fixit
Repair Saas
Pre-Seed Phase StartUp
We created
User Persona
User Journey
Wireframes
Prototype
In
4 Weeks Sprint
With the outcome
Key User Insights
First Prototype
Berliner Female Founders Prize
Dive into the users Mind
Defining Persona
Our collaboration started right after Fixit conducted a series of user interviews. So when I took place, I analysed the interviews with affinity maps to create the first user persona with its motivations, needs, expectations, pain points and barriers.
With Jesse, Fixit has a User Persona that they can always refer to when it comes to product decisions about their service. It builds the base of a user centered product.
First User Flow
The user flow illustrates Jesse's journey as she seeks assistance for a complex repair issue, beginning with her initial interaction with the Fixit app. The flow diagram utilizes square icons to represent screens, and circles to indicate actions and questions. The design aims to address Jesse's needs, circumvent potential pain points, and leverage collaboration opportunities with external companies as a means to generate additional revenue.
A reduced version of the designed user flow
First Prototype
As the barriers for an app are higher on both sides, users and companies, the information architecture takes place in responsive mobile screens. This decision is also based on the presumption that most users will use the phone as their research device.
This mid-fidelity prototype was created in one week, trying to provide Fixit with a visualization for the design and functionality of the mobile website.
Product Roadmap with an Outlook
In the collaboration of this project we focused on forming the products basis. We created valuable research assets with our user persona Jesse and an detailed user journey, which were integral to the development of the prototype that serves as the blueprint for the company's future growth. Throughout the project, we explored potential collaboration opportunities that could further enhance the product's market presence and utility, and were already integrated in two situations of the user journey. The product roadmap we laid out provides a clear vision for the company's strategic direction. Notably, the dedication and innovation were recognized with the Berliner Sparkasse Female Founders Prize, underscoring the team's commitment to excellence and the promising future of the product.
Final Quote
“It was great to see Sören’s commitment to understanding our target audience on a deeper level. He created detailed personas to truly understand the emotions and motivations of our customers. This translated into a design that not only met functional requirements but also resonated emotionally with our users”.
Zarangez Muminova,
Co-Founder at Fixit